The Idea
Mobile Fitness uses new electronic media to assist users in obtaining and sustaining a healthy lifestyle. By using these tools which monitor the calorie balance of the user while providing automated motivational messaging, Mobile Fitness strives to make this interactiveommunication the motivator to change the behavior of the user.
Recent years' development of new personal, digital media (multimedia mobile/cell phones, internet, MP4 players etc.) has inspired leading international scientists to join the Institute of Human Nutrition - Life Sciences - at University of Copenhagen to develop an interactive support program for positive life changes. Through a structured developmental process, our vision is to be able to scientifically document the effects of Mobile Fitness to further refine it. Mobile Fitness has received capital from the science park CAT A/S and from private investors.